Conceptualized a music video series called 'Doublemint FreshTake', with a focus on highlighting the brand's message of 'developing meaningful connections' and 'starting something fresh'. Created a 'FreshTake' of each song in a different regional language to reach out to potential consumers across India. In just 2 music videos, we achieved an outreach of over 10 million views across platforms such as YouTube, Instagram and TikTok.

Conceptualised and produced a music video, ‘The Chamiya Song’, featuring West Indies cricketer Dwayne D J Bravo and dance celebrity Shakti Mohan. The purpose of the campaign was to leverage the large appeal of music videos and the popularity of the influencers to promote Hike Sticker Chat and the use of stickers. In less than 3 months, the video has achieved an outreach of more than 20Mn across all social media platforms.

A highly catchy jingle along with an audio mnemonic was created for a brand; Magicpin, a platform where users and merchants in a locality discover, interact and transact. The jingle and the audio mnemonic was made to highlight the USP and key features of the app, via radio channels.